My Eyes, My Eyes!

My Eyes, My Eyes!

I’m working at the Mall of America today and it is crazy busy here.  When did the MoA get so busy all the time?  I remember a time when you could come here on the weekend and not park on the roof.  Anyway, while on the phone with my wife I needed to look up the location of a store quickly.  So I headed to http://www.mallofamerica.com/

Oh.  The.  Horror.

The web site is 100% Flash.  Quite frankly, that’s enough to make most flash developers cry.  If you’re developing a highly complex Flex application, fair enough, but having your basic information only web site be 100% flash?  That’s just unacceptable.

Hey look!  I can drag all the content away!  Now my eyes feel better!

Hey look! I can drag all the content away! Now my eyes feel better!

It doesn’t stop there though.  Each section of the web site is a giant canvas covered in pages that you pan and zoom around.  It is a usability nightmare.  There is all this random content floating around the borders of the “page”, your eyes don’t know where to rest.  Finding the information you want is cumbersome to say the least.

When you first enter the site, you are offered a tutorial for how to use the site.  A tutorial!  I’m sorry, but if your web site needs a tutorial, it’s time to hire an information architect.  I can only assume they had some random intern design it.

I could go on, but it’s easiest to go look for yourself.  As much as I hate to push any traffic at all to their site, if you want to see an example of truly awful architecture, go no further than the Mall of America web site.

Post to Twitter Post to Facebook

No Comment.

Add Your Comment